Privacy Policy

Last updated: 25.07.2026

This Privacy Policy (hereinafter — the "Policy") describes how the GlowNow platform (hereinafter — "we", "us", the "Platform") collects, uses, stores, and protects the personal data of users (hereinafter — "you", the "User") when using the CRM system and related services.

1. Data Controller

The data controller is:

• Company: GlowNow LTD
• Country of registration: Israel
• Email: [email protected]

2. Data We Collect

While using the Platform, we may collect the following categories of personal data:

• Contact information: first name, last name, phone number, email address.
• Profile data: company/salon name, address, business description, photos.
• Client data: information necessary for CRM functionality (names, contact details, appointments).
• Usage data: information about your interaction with the Platform, activity logs, IP address, device type, and browser.
• Communication data: messages sent and received through integrated communication channels (WhatsApp, etc.).
• Financial data: payment and subscription information (full bank card details are not stored).

3. Purposes of Data Processing

We process your personal data for the following purposes:

• Providing access to CRM system functionality.
• Managing appointments, schedules, and client databases.
• Sending notifications, reminders, and messages through integrated channels.
• Operating the AI assistant for automating client communications.
• Improving service quality and user experience.
• Ensuring security and fraud prevention.
• Fulfilling legal obligations.

4. Legal Basis for Processing

Personal data processing is carried out on the following grounds:

• Consent: you give consent to data processing upon registration and use of the Platform.
• Contract performance: processing is necessary to provide you with Platform services.
• Legitimate interest: service improvement, analytics, security assurance.
• Legal obligations: compliance with applicable legislation.

5. Data Sharing with Third Parties

We may share your data with the following categories of recipients:

• Service providers: hosting providers, mailing services, payment systems, API providers (OpenAI, WhatsApp Business API).
• Integrations: services you connect independently (Google Calendar, etc.).
• Analytics services: we may use third-party analytics services, including Google Analytics, to improve the Platform.
• Government authorities: upon request in accordance with applicable law.

We do not sell your personal data to third parties.

6. Google API Data Use

GlowNow uses Google API solely to provide functionality requested by the user (e.g., Google Calendar synchronization, Google authentication).

• Data obtained through Google API is not used for advertising purposes.
• Data obtained through Google API is not sold to third parties.
• Data obtained through Google API is not used for training AI models.

Our use of Google data complies with the Google API Services User Data Policy, including the Limited Use requirements.

7. AI and Automated Processing

The Platform uses artificial intelligence technologies to automate client communications (AI assistant). To process messages with AI features, some data may be transmitted to third-party AI providers, such as OpenAI, solely for the purpose of providing service functionality.

We do not use user data to independently train our own AI models without explicit user consent. We take measures to minimize the transfer of sensitive data to external AI providers.

8. International Data Transfer

Your data may be processed and stored on servers outside your country, including the United States and EU countries. This is due to the use of third-party services (OpenAI, Google, WhatsApp). We take reasonable measures to ensure an adequate level of data protection during international transfers.

9. Data Storage and Protection

• Data is stored on secure servers using encryption in transit (TLS/SSL).
• Access to data is restricted and granted only to authorized personnel.
• Passwords and tokens are stored in encrypted form.
• We implement organizational and technical measures to protect data from unauthorized access, loss, or destruction.

10. Retention Period and Data Deletion

Personal data is retained for the duration of your use of the Platform and for a reasonable period after cessation of use (no more than 3 years), unless otherwise required by law.

Upon account deletion, data is deleted or anonymized within a reasonable timeframe, unless otherwise required by law. You may request data deletion at any time by contacting [email protected].

11. Your Rights

You have the right to:

• Obtain information about your stored personal data.
• Request correction of inaccurate data.
• Request deletion of your data.
• Withdraw consent to data processing.
• Request export of your data in a machine-readable format.
• File a complaint with the relevant data protection authority.

12. Cookies and Analytics

The Platform may use cookies and similar technologies to ensure service functionality, user authentication, and analytical data collection. We may use third-party analytics services, including Google Analytics. You can manage cookie settings in your browser.

13. Age Restrictions

The Platform is not intended for persons under 16 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently received data from a minor, please contact us for its removal.

14. Changes to the Policy

We reserve the right to make changes to this Policy. The current version is always available at this address. In case of significant changes, we will notify you through the Platform.

15. Contact Us

If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact us:

• Company: GlowNow LTD
• Country: Israel
• Email: [email protected]